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I'm teaching a real estate marketing webinar for the Washington Residential Real Estate Council (formerly CRS) on October 26, and we're talking about one of my FAVORITE topics: getting more out of your listings. Because your marketing could be doing SO much more than selling the house!
What happens when you step away from your everyday routine to think about what you actually want your life and business to look like? An inside look at our Alderbrook retreat, 5-year visioning process, and business planning.
What used to work in real estate marketing isn't necessarily working anymore. Marguerite Martin and I got together to talk about attracting the RIGHT clients in a changing market, without piling another 20 things onto your to-do list. Watch the webinar replay!
I originally wrote this while sunbathing like a lizard in August, but these real estate marketing thoughts are still on my mind. Blogging, AEO, agents using ChatGPT to do their marketing… I have thoughts. And a few practical tips for agents, too.
Need a real estate marketing reset? Before you redo your branding, rebuild your website, or chase the next shiny thing, here's a little pep talk. Sometimes a fresh perspective is more useful than a whole new strategy.
Should real estate agents talk about politics online? There are good reasons to speak up, some very real risks, and a few things worth thinking through before you hit publish.
Would you press a button to hide all AI-generated content from the internet? I would. Here's why AI-generated content is changing how I engage online, and what that means for real estate agents who want their marketing to feel human.
Thank you to Women's Council of REALTORS® Tacoma-Pierce County for inviting me to speak at your 2026 Kickoff event! I loved sharing my presentation "Unmute Yourself: It's Time to Shine on Social Media!"
What makes a real estate agent decide to speak up about politics online, even when it could cost them business? I asked three women in real estate that very question at Genuine Hustle to share their perspectives.
I always leave Genuine Hustle with a ton of notes, and this year was no exception. From standing out when everyone’s using AI to getting personal with your marketing, here are the takeaways I’m still thinking about.
One-on-one real estate marketing coaching with me is your opportunity to get focused, personalized support on your online marketing. Social media, websites, blogging, email newsletters, videos—we can cover it all.
What is a photo dump and how can you use it in your real estate marketing? Here is a quick overview of this format and what you need to know about posting a photo dump on your social media.
This past year, my mom and dad sold the home in Puyallup that I grew up in. All of the life that happened in our family home is a very big part of who I am. I’ve been wanting to share a snapshot of the years my family and I enjoyed in the home, from start to finish. I hope you enjoy reading just a few of my memories, along with a brief look at what it was like for my parents to build the home and eventually sell it.
Katie Lance invited me to join her #CoffeeWithKatie webinar to talk about writing better social media captions, and you KNOW I was excited! We got nerdy about storytelling, AI, and why your writing should still sound like YOU.
Diane Terry invited me to talk social media marketing with her Windermere Midtown Mastermind group in Seattle, and of course I jumped at the chance! Here’s what we covered, from getting personal online to finding time for it all.
How can you still show up on social media for your real estate business when your mental health has seen better days? If authenticity is so important in your social media marketing, then what do you do when things aren’t going so great?
These are a few of my favorite pieces of real estate content that I’ve seen created in response to COVID-19. This post features content by Move to Tacoma, Team Diva Real Estate, and Annie Cash.
What a fun way to begin 2024! Thank you to Windermere Abode for inviting me to speak at your 2024 Kickoff meeting. I loved our conversations about finding your voice.
There’s certainly been a learning curve to filming my own Instagram Reels, and it takes me out of my comfort zone. Here are just a few of the things I’ve learned about filming my own Reels!
Direct Messages are absolutely essential for any successful social media strategy on Instagram. DMs are where you get more personal and make real connections with people. But first, you have to provide folks with opportunities to DM you. That’s where Instagram Stories come in. Most often, Instagram Stories are the gateway to DMs. Because of this, you want to encourage your followers to check out your Stories, and this means you need to demonstrate to your audience that your IG Stories are consistently high-quality and worth tapping through. Here are 5 ways you can improve your Instagram Stories!
If you are investing time, energy, and money on social media as a part of your real estate marketing plan, there are a few actions that I consider nonnegotiable.