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Take a moment to browse the Home Scribe Creative blog for tips & inspiration:
One-on-one real estate marketing coaching with me is your opportunity to get focused, personalized support on your online marketing. Social media, websites, blogging, email newsletters, videos—we can cover it all.
What is a photo dump and how can you use it in your real estate marketing? Here is a quick overview of this format and what you need to know about posting a photo dump on your social media.
This past year, my mom and dad sold the home in Puyallup that I grew up in. All of the life that happened in our family home is a very big part of who I am. I’ve been wanting to share a snapshot of the years my family and I enjoyed in the home, from start to finish. I hope you enjoy reading just a few of my memories, along with a brief look at what it was like for my parents to build the home and eventually sell it.
When business is slow and you don’t have any new listings for the foreseeable future, how can you keep talking about home listings? Many of your listings present excellent marketing opportunities. In this post, I am sharing 4 ways that you can talk about your previous listings.
How can you still show up on social media for your real estate business when your mental health has seen better days? If authenticity is so important in your social media marketing, then what do you do when things aren’t going so great?
These are a few of my favorite pieces of real estate content that I’ve seen created in response to COVID-19. This post features content by Move to Tacoma, Team Diva Real Estate, and Annie Cash.
There’s certainly been a learning curve to filming my own Instagram Reels, and it takes me out of my comfort zone. Here are just a few of the things I’ve learned about filming my own Reels!
Direct Messages are absolutely essential for any successful social media strategy on Instagram. DMs are where you get more personal and make real connections with people. But first, you have to provide folks with opportunities to DM you. That’s where Instagram Stories come in. Most often, Instagram Stories are the gateway to DMs. Because of this, you want to encourage your followers to check out your Stories, and this means you need to demonstrate to your audience that your IG Stories are consistently high-quality and worth tapping through. Here are 5 ways you can improve your Instagram Stories!
If you are investing time, energy, and money on social media as a part of your real estate marketing plan, there are a few actions that I consider nonnegotiable.
My tips on proofreading for real estate agents are not about making sure everything is 100% perfect and grammatically correct all the time. We just want things to be good enough so you feel (mostly!) confident about releasing your writing into the world!
In this post, I am sharing the different ways that you and your real estate marketing assistant can write blog posts together. These approaches can be applied to many different kinds of content creation.
Since your marketing assistant can’t read your mind, what can you do to support them? How can you invest in this person and both benefit from each other? I’m so excited to pass on the knowledge I’ve gathered along the way, so you and your marketing assistant can have a productive, thriving, and creatively fulfilling work relationship. Here are my tips for working with a real estate marketing assistant!
LinkedIn can feel like a complicated place. I felt so overwhelmed and confused when I first started to use it, and I know that many real estate agents feel the same way. But once I saw the value in LinkedIn, I knew it would be worth it to figure it out. I’m going to share what I did to get more comfortable on LinkedIn in the hopes that it helps you, too. These are just the basics, but it is more than enough when you’re beginning your LinkedIn journey.
Making sure your brokerage has a strong presence on social media is essential. No matter what your brokerage’s social media marketing plan entails, you’ll want to feature your real estate agents as much as possible. And to do this, you’ll need to (somehow!) get your agents to participate in your brokerage’s social media. Learn my tips and tricks for getting your real estate agents to participate in your brokerage’s social media marketing.
Developing a marketing plan for your real estate brokerage can be a tricky endeavor. But before you do any planning or content brainstorming, you need to know WHO and WHAT your marketing is for. And that means you need to identify your AUDIENCE and your GOALS. Learn the 6 key objectives that need to drive your real estate brokerage’s marketing.
There is a lot of information out there about the idea of “batching” your content as a way to get it done. But how do you ACTUALLY have a successful “batching” session? One of my favorite ways to get content creation checked off of my to-do list is via work dates.
The best marketing plan is one that you’ll actually stick to. And for most real estate agents, this means you need to feel excited and energized about your marketing. But what if this year… your plan wasn’t so rigid? What if you felt truly excited and energized about your marketing plan?
There is a whole world happening behind the scenes on Instagram, and it’s all going down in the DMs. And if you’re not taking advantage of DMs on Instagram, you are seriously missing out. So how do you take advantage of direct messaging? In this post, I share my insight + ideas for staying truly connected.
What if there was a way to curate your social media to be a more joyful experience? What if finding what you personally love about social media could re-invigorate your social media marketing efforts for your real estate business? In this post, I share how I rediscovered my reasons for loving social media and how you can do the same!
If you are creating an online marketing plan for your real estate business, you’ll probably discover pretty quickly that there can be a lot of writing involved. And like many agents, you might find yourself wanting (and needing!) the help of a writer. Hiring a writer—or really any creative professional—can be tricky, but I have several tips for getting started. In this video, I share a few key questions you should ask when hiring a writer.
In this video, I’m sharing a few REALLY common mistakes I see real estate agents, teams, and brokerages make with their marketing again and again… and again.