The Home Scribe Creative Blog
October 26: Real Estate Marketing Webinar for the Residential Real Estate Council
I'm teaching a real estate marketing webinar for the Washington Residential Real Estate Council (formerly CRS) on October 26, and we're talking about one of my FAVORITE topics: getting more out of your listings. Because your marketing could be doing SO much more than selling the house!
An Inside Look at Our 5-Year Visioning & Business Planning Retreat at Alderbrook
What happens when you step away from your everyday routine to think about what you actually want your life and business to look like? An inside look at our Alderbrook retreat, 5-year visioning process, and business planning.
Getting More Clients Than You Need in This Shifting Market: Webinar Replay
What used to work in real estate marketing isn't necessarily working anymore. Marguerite Martin and I got together to talk about attracting the RIGHT clients in a changing market, without piling another 20 things onto your to-do list. Watch the webinar replay!
4 Real Estate Marketing Things on My Mind
I originally wrote this while sunbathing like a lizard in August, but these real estate marketing thoughts are still on my mind. Blogging, AEO, agents using ChatGPT to do their marketing… I have thoughts. And a few practical tips for agents, too.
3 Ways to Reset Your Real Estate Marketing Brain
Need a real estate marketing reset? Before you redo your branding, rebuild your website, or chase the next shiny thing, here's a little pep talk. Sometimes a fresh perspective is more useful than a whole new strategy.
Should Real Estate Agents Talk About Politics Online?
Should real estate agents talk about politics online? There are good reasons to speak up, some very real risks, and a few things worth thinking through before you hit publish.
If You Could Mute AI-Generated Content, Would You?
Would you press a button to hide all AI-generated content from the internet? I would. Here's why AI-generated content is changing how I engage online, and what that means for real estate agents who want their marketing to feel human.
Speaker at Women's Council of REALTORS® Tacoma-Pierce County 2026 Kickoff Event
Thank you to Women's Council of REALTORS® Tacoma-Pierce County for inviting me to speak at your 2026 Kickoff event! I loved sharing my presentation "Unmute Yourself: It's Time to Shine on Social Media!"
Real Estate Agents: What Motivates You To Share Your Thoughts About Politics on Social Media?
What makes a real estate agent decide to speak up about politics online, even when it could cost them business? I asked three women in real estate that very question at Genuine Hustle to share their perspectives.
Lock In Business Planning & Power Hours at Ensemble in Seattle
We brought Lock In Business Planning and Power Hours to Ensemble in Seattle! Marguerite Martin and I talked with local real estate agents about business planning, then rolled up our sleeves for Power Hours. Here's how it went!
I Took Notes at Genuine Hustle So You Didn’t Have To: The Best Marketing Takeaways
I always leave Genuine Hustle with a ton of notes, and this year was no exception. From standing out when everyone’s using AI to getting personal with your marketing, here are the takeaways I’m still thinking about.
Here’s What We Can Work On in Your One-on-One Coaching Sessions
One-on-one real estate marketing coaching with me is your opportunity to get focused, personalized support on your online marketing. Social media, websites, blogging, email newsletters, videos—we can cover it all.
The Art of the Photo Dump (A Crash Course for Real Estate Agents)
What is a photo dump and how can you use it in your real estate marketing? Here is a quick overview of this format and what you need to know about posting a photo dump on your social media.