When I was 10 years old (yeah, we’re going wayyy back!), I started a weekly email newsletter called “Alyssa’s Journal.” Every week, I would mimic the magazines that I loved to read, putting together articles and photos to send out to my email list of a whopping 10 subscribers (aka my “sphere of influence”).

I had fun with every part of it: brainstorming lists of ideas, planning out each issue, writing the copy (in Comic Sans, of course), choosing the images, and the excitement of hitting send. As a kid, I fell in love with the creative process—the flow state, the satisfaction—and today I still love dreaming up an idea and bringing it to life.

Content Creator + Coach + Trainer

I collaborate with real estate agents to create marketing that stands out and attracts clients they love to work with. I help bring marketing strategies to life through website copy, blogging, social media, graphic design, video production, print marketing, and more.

I also share my real estate marketing expertise through coaching and through webinars, classes, and workshops I create for teams and brokerages. I draw on more than a decade of experience in real estate marketing—as well as what I’m learning every day through my ongoing client work—to keep my teaching practical, current, and useful. Learn about my current class offerings here.

I believe the best marketing doesn’t make you look like every other real estate agent—it makes the right people recognize that they want to work with you.

Co-Creator of Lock In: Retreat & 12-Week Group Coaching Program

In 2025, I co-created Lock In with my friend and longtime collaborator Marguerite Martin. The program has two parts: the Business Planning & Marketing Retreat and the 12-Week Coaching & Training Program. We welcomed our first Lock In cohort in 2026, and we’re doing it again in 2027! You can learn more on LockInAgents.com and check out video testimonials from our first cohort on our Instagram.

Past Projects & Roles

Over the years, I’ve been fortunate to work on many exciting projects. I co-created Mastering the Art of Community Marketing, an e-course that I developed with Marguerite Martin. I’m the founder of DearEnglishMajor.com, a website dedicated to showing English majors all that is possible with an English degree. (I’m proud of the thousands of unique visitors the site still has every month, and the 30,000+ social media followers the DEM accounts have!) I’m also the author of From Graduation to Career Ready in 21 Days: A Guide for English Majors.

Before my career in real estate marketing, I worked as an editor at a magazine where I curated, wrote, and edited articles for both the magazine’s print publication and its website. I also worked as a copywriter at an e-commerce company where I contributed to the website and the e-mail newsletter.

Behind the Scenes

I grew up in Puyallup, WA, and I earned an English degree from the University of Puget Sound in Tacoma, WA. Currently I live in Seattle with my husband Ben and our sweet doggy Churro. (You’ll also find us out in our cabin on the Puget Sound.) A few of my favorite ways to spend time include crafting, painting, playing guitar, and teaching printmaking workshops at libraries. I also love to travel, try the newest restaurants in town, and take Churro for walks.

My husband and I enjoy dabbling in real estate as well—we have bought and sold homes together, we have owned a long-term rental, and we even hosted an Airbnb!