The Home Scribe Creative Blog
The Story of My Childhood Home
This past year, my mom and dad sold the home in Puyallup that I grew up in. All of the life that happened in our family home is a very big part of who I am. I’ve been wanting to share a snapshot of the years my family and I enjoyed in the home, from start to finish. I hope you enjoy reading just a few of my memories, along with a brief look at what it was like for my parents to build the home and eventually sell it.
Guest on Katie Lance's #CoffeeWithKatie Webinar: How to Write Better Captions
Katie Lance invited me to join her #CoffeeWithKatie webinar to talk about writing better social media captions, and you KNOW I was excited! We got nerdy about storytelling, AI, and why your writing should still sound like YOU.
All Things Social Media at Windermere Midtown's Mastermind
Diane Terry invited me to talk social media marketing with her Windermere Midtown Mastermind group in Seattle, and of course I jumped at the chance! Here’s what we covered, from getting personal online to finding time for it all.
How To Show Up On Social Media When You’re Having a Not-So-Great Mental Health Week
How can you still show up on social media for your real estate business when your mental health has seen better days? If authenticity is so important in your social media marketing, then what do you do when things aren’t going so great?
Inspiring & Community-Focused Real Estate Content During the COVID-19 Pandemic
These are a few of my favorite pieces of real estate content that I’ve seen created in response to COVID-19. This post features content by Move to Tacoma, Team Diva Real Estate, and Annie Cash.
Windermere Abode 2024 Kickoff: Finding Your Voice
What a fun way to begin 2024! Thank you to Windermere Abode for inviting me to speak at your 2024 Kickoff meeting. I loved our conversations about finding your voice.
What’s Actually Running Through My Head When I Film My Own Instagram Reels
There’s certainly been a learning curve to filming my own Instagram Reels, and it takes me out of my comfort zone. Here are just a few of the things I’ve learned about filming my own Reels!
5 Easy Ways That Real Estate Agents Can Level Up Their Instagram Stories (& My Hot Take on Stories)
Direct Messages are absolutely essential for any successful social media strategy on Instagram. DMs are where you get more personal and make real connections with people. But first, you have to provide folks with opportunities to DM you. That’s where Instagram Stories come in. Most often, Instagram Stories are the gateway to DMs. Because of this, you want to encourage your followers to check out your Stories, and this means you need to demonstrate to your audience that your IG Stories are consistently high-quality and worth tapping through. Here are 5 ways you can improve your Instagram Stories!
The 3 Nonnegotiable Components of Your Real Estate Social Media Marketing Plan
If you are investing time, energy, and money on social media as a part of your real estate marketing plan, there are a few actions that I consider nonnegotiable.
How to Gain Confidence with Your Writing: Easy Proofreading Tips for Real Estate Agents
My tips on proofreading for real estate agents are not about making sure everything is 100% perfect and grammatically correct all the time. We just want things to be good enough so you feel (mostly!) confident about releasing your writing into the world!
How Your Real Estate Marketing Assistant Can Help You Write Blog Posts
In this post, I am sharing the different ways that you and your real estate marketing assistant can write blog posts together. These approaches can be applied to many different kinds of content creation.
Your Real Estate Marketing Assistant Can't Read Your Mind, So Here’s What To Do!
Since your marketing assistant can’t read your mind, what can you do to support them? How can you invest in this person and both benefit from each other? I’m so excited to pass on the knowledge I’ve gathered along the way, so you and your marketing assistant can have a productive, thriving, and creatively fulfilling work relationship. Here are my tips for working with a real estate marketing assistant!
Overwhelmed or Confused by LinkedIn? You’re Not Alone & Here’s What To Do.
LinkedIn can feel like a complicated place. I felt so overwhelmed and confused when I first started to use it, and I know that many real estate agents feel the same way. But once I saw the value in LinkedIn, I knew it would be worth it to figure it out. I’m going to share what I did to get more comfortable on LinkedIn in the hopes that it helps you, too. These are just the basics, but it is more than enough when you’re beginning your LinkedIn journey.
How to Make it Easy for Your Real Estate Agents to Participate in Your Brokerage’s Social Media
Making sure your brokerage has a strong presence on social media is essential. No matter what your brokerage’s social media marketing plan entails, you’ll want to feature your real estate agents as much as possible. And to do this, you’ll need to (somehow!) get your agents to participate in your brokerage’s social media. Learn my tips and tricks for getting your real estate agents to participate in your brokerage’s social media marketing.
6 Key Objectives That Should Drive Your Real Estate Brokerage Marketing in 2024
Developing a marketing plan for your real estate brokerage can be a tricky endeavor. But before you do any planning or content brainstorming, you need to know WHO and WHAT your marketing is for. And that means you need to identify your AUDIENCE and your GOALS. Learn the 6 key objectives that need to drive your real estate brokerage’s marketing.
How to Have the Most Productive Content Batching Work Date Ever!
There is a lot of information out there about the idea of “batching” your content as a way to get it done. But how do you ACTUALLY have a successful “batching” session? One of my favorite ways to get content creation checked off of my to-do list is via work dates.
The 2024 Reset You Need: Create a Real Estate Marketing Plan You’ll Actually LOVE
The best marketing plan is one that you’ll actually stick to. And for most real estate agents, this means you need to feel excited and energized about your marketing. But what if this year… your plan wasn’t so rigid? What if you felt truly excited and energized about your marketing plan?
The Magic is in the DMs
There is a whole world happening behind the scenes on Instagram, and it’s all going down in the DMs. And if you’re not taking advantage of DMs on Instagram, you are seriously missing out. So how do you take advantage of direct messaging? In this post, I share my insight + ideas for staying truly connected.