The Home Scribe Creative Blog
Rediscovering Why I Actually Love Social Media (& How You Can, Too)
What if there was a way to curate your social media to be a more joyful experience? What if finding what you personally love about social media could re-invigorate your social media marketing efforts for your real estate business? In this post, I share how I rediscovered my reasons for loving social media and how you can do the same!
How To Hire a Writer For Your Real Estate Business
If you are creating an online marketing plan for your real estate business, youβll probably discover pretty quickly that there can be a lot of writing involved. And like many agents, you might find yourself wanting (and needing!) the help of a writer. Hiring a writerβor really any creative professionalβcan be tricky, but I have several tips for getting started. In this video, I share a few key questions you should ask when hiring a writer.
5 Common Mistakes Real Estate Agents Are Making with Their Online Marketing
In this video, Iβm sharing a few REALLY common mistakes I see real estate agents, teams, and brokerages make with their marketing again and againβ¦ and again.
3 Things I've Learned From Working With Top Real Estate Agents
Iβve been working with real estate agents for over a decade, and over the years Iβve learned *a ton* from helping single agents, teams, and brokerages with their marketing strategies. I also feel very lucky to have worked with agents who are truly at the top of their game. In this video, I share 3 marketing-related things Iβve learned from working with top real estate agents.
3 Quick Writing Tips to Improve Your Real Estate Listing Remarks [VIDEO]
Iβve read thousands upon thousands of real estate listing remarks in my day, and over time Iβve noticed a few not-so-great things that agents do over and over again. Luckily, there are some simple fixes that can = BIG improvements! In this video, I share my 3 quick tips for how to improve your real estate listing remarks.
3 Surprising Ways to Get Content Ideas for Your Real Estate Website [VIDEO]
Not sure what to write about next on your real estate blog? Feeling stuck and in dire need of some inspiration?
I love myself a good brainstorming sesh, and Iβve got some solid tips for getting content ideas when it seems like your creative juices just arenβt flowing.
These 3 brainstorming tips will have you teeming with awesome new blog post ideas once again. Thanks for watching!
5 Hacks for Batching Blog Content (That You *Probably* Havenβt Heard Before) [VIDEO]
If you've had any experience creating contentβwhether itβs blog posts, videos, podcast episodes, etc.β then youβve likely heard about βbatching.β For any newbies out there, "batching" just means that you try to create a bunch of content all at once so you can leak it out over time. However, if youβve actually tried batching, then you know it can be easier said than done. In this video, I share 5 hacks for batching content to MAKE SURE that you hit your content creation goals.
5 Lessons Iβve Learned From Running My Own Community Website (& How They Apply to Real Estate)
In 2014, I launched a website called DearEnglishMajor.com, and in the years since, Iβve learned so much about having a successful online presence. Through creating content for Dear English Major, running the social media accounts, sending out newsletters, etc., Iβve gained valuable insight and firsthand experience that Iβve been able to apply to the work I do for my real estate clients.
Here's the ONE Link You Should Be Using in Your Instagram Bio [VIDEO]
One of the biggest mistakes I see real estate agents make on Instagram is not linking to their content.
Yes, this sounds really basic, but Iβve seen this happen more times than I can count. Agents will share photos from their latest blog post, new listings, and tons of other awesome content all in their Instagram feed but NOT share any info about where people can find the content! (Really. This is SO common for some reason!)
Another common practice is including the URL right in the Instagram post description. Not only is this link not clickable for anyone, but in my *honest* opinion, this also makes you look kind of lazy.
Ok, rant over! :) If you didnβt already, NOW you know that thereβs only one place for a clickable link on Instagram. In this video, I share exactly what that link should be.
Behind the Scenes of a Real Estate Content Hurricane
At the beginning of January 2020, I joined Tacoma Real Estate Agent Marguerite Martin and creator of MovetoTacoma.com down in Portland for a 2-day Content Hurricane.