I'm teaching a real estate marketing webinar for the Washington Residential Real Estate Council (formerly CRS) on October 26, and we're talking about one of my FAVORITE topics: getting more out of your listings. Because your marketing could be doing SO much more than selling the house!

What happens when you step away from your everyday routine to think about what you actually want your life and business to look like? An inside look at our Alderbrook retreat, 5-year visioning process, and business planning.

What used to work in real estate marketing isn't necessarily working anymore. Marguerite Martin and I got together to talk about attracting the RIGHT clients in a changing market, without piling another 20 things onto your to-do list. Watch the webinar replay!

I originally wrote this while sunbathing like a lizard in August, but these real estate marketing thoughts are still on my mind. Blogging, AEO, agents using ChatGPT to do their marketing… I have thoughts. And a few practical tips for agents, too.

Need a real estate marketing reset? Before you redo your branding, rebuild your website, or chase the next shiny thing, here's a little pep talk. Sometimes a fresh perspective is more useful than a whole new strategy.

Should real estate agents talk about politics online? There are good reasons to speak up, some very real risks, and a few things worth thinking through before you hit publish.

Would you press a button to hide all AI-generated content from the internet? I would. Here's why AI-generated content is changing how I engage online, and what that means for real estate agents who want their marketing to feel human.

Thank you to Women's Council of REALTORS® Tacoma-Pierce County for inviting me to speak at your 2026 Kickoff event! I loved sharing my presentation "Unmute Yourself: It's Time to Shine on Social Media!"

What makes a real estate agent decide to speak up about politics online, even when it could cost them business? I asked three women in real estate that very question at Genuine Hustle to share their perspectives.

I always leave Genuine Hustle with a ton of notes, and this year was no exception. From standing out when everyone’s using AI to getting personal with your marketing, here are the takeaways I’m still thinking about.

One-on-one real estate marketing coaching with me is your opportunity to get focused, personalized support on your online marketing. Social media, websites, blogging, email newsletters, videos—we can cover it all.