What happens when you step away from your everyday routine to think about what you actually want your life and business to look like? An inside look at our Alderbrook retreat, 5-year visioning process, and business planning.

I originally wrote this while sunbathing like a lizard in August, but these real estate marketing thoughts are still on my mind. Blogging, AEO, agents using ChatGPT to do their marketing… I have thoughts. And a few practical tips for agents, too.

Need a real estate marketing reset? Before you redo your branding, rebuild your website, or chase the next shiny thing, here's a little pep talk. Sometimes a fresh perspective is more useful than a whole new strategy.