It's always a treat to spend time with Katie Lance, and I was thrilled to be back for another #CoffeeWithKatie webinar!
Katie has been such a wonderful, supportive friend over the years. Getting another opportunity to share what I love with her community was especially fun!
And this time, we tackled a topic I've been thinking about a LOT lately:
AI-Proof Your Business by Being YOU in Your Marketing
Here's the thing about AI. It's an incredibly useful tool. But when everyone has access to the same tools, the same information, and the same AI-generated content, how do you make your marketing stand out?
The secret ingredient is…… YOU! 💖
People aren't hiring you for your Instagram templates, your stock footage photos, or your ChatGPT captions. They're hiring YOU: your personality, your experiences, your stories, your opinions, your unique expertise, and the way you connect with people. These things are what make you different from every other real estate agent out there.
If you're relying too heavily on AI to create your marketing, you might be missing opportunities to show people what makes you the perfect fit for them.
When I was on the webinar I was visiting family Whidbey for a few days so my brother let me borrow his office.
During the #CoffeeWithKatie webinar, we talked about how to bring more of yourself into your real estate marketing so your content feels personal, memorable, and connected to the people you want to work with.
We covered a LOT, including:
Finding what makes you different. How to identify what actually sets you apart from other real estate professionals.
Getting more personal. Ways to bring your personality, experiences, stories, and perspectives into your content.
Moving beyond generic marketing. How to avoid AI-generated sameness and create content that actually sounds like you.
Starting real conversations. Simple ways to create content that encourages people to engage and connect.
Building genuine relationships. How to help your ideal clients get to know, like, and trust you.
Using AI without losing your voice. How to take advantage of new technology while keeping your marketing personal and authentic.
Show vs. Tell
One of the biggest things I wanted people to take away from this class is that you have to SHOW people what makes you different, not just tell them.
Anyone can write an Instagram caption that says they're knowledgeable, trustworthy, or passionate about real estate.
But what does that actually LOOK like?
What experiences have shaped your perspective? What do you believe about your work? What do you do differently from other agents? What stories could you share that would help someone understand what it's really like to work with you?
That's where your personality and perspective become such valuable parts of your marketing. You don't have to be louder, trendier, or spend every waking moment creating content. You just need to give people more opportunities to get to know the real person behind your business.
As more AI-generated content fills our feeds, being human is one of your greatest marketing advantages.
A Little Love from Katie & the #GetSocialSmart Community
I was so grateful for the wonderful feedback from everyone who joined us, and Katie shared these incredibly kind words about the class!
"Alyssa’s class was fantastic! As someone who has taught social media and marketing for years - and who uses AI regularly in my own business - I walked away with so many great reminders and fresh ideas. What I especially loved was Alyssa’s perspective on what makes us valuable in a world where information is everywhere. Her advice to show instead of just tell, get more specific, and lean into our own perspectives and opinions really stuck with me. I found myself taking notes throughout the entire class and immediately thinking about ways I could apply what she was teaching to my own content. Alyssa has a wonderful way of making you think differently about your marketing while giving you practical ideas you can actually use. Our #GetSocialSmart Academy members loved the session – and so did I!"
– Katie Lance
And look at these sweet comments from some of the people who joined us! 🥹💖
It makes me so happy to know these ideas resonated. My hope is that people walked away with some fresh ideas and a little more confidence about showing up as themselves in their marketing.
Want to Learn More About AI-Proofing Your Marketing?
If you missed our #CoffeeWithKatie class, you can still grab the recording through Katie Lance's website.
You can also explore more of Katie's marketing education and resources. She's such an incredible resource for real estate professionals, and I can't recommend her enough.
And if you'd like to bring this conversation to your own team, brokerage, or association, you can learn more about my real estate marketing classes here.
A HUGE thank you to Katie for inviting me back to #CoffeeWithKatie, and to everyone who joined us! I always love getting to nerd out about real estate marketing with you! 🤓
And speaking of #CoffeeWithKatie, if you missed my other session with Katie about writing better social media captions, you can read all about it here!
Here's to making our marketing more personal, more creative, and a whole lot more HUMAN! 💖