I originally wrote this while sunbathing like a lizard in August, but these real estate marketing thoughts are still on my mind. Blogging, AEO, agents using ChatGPT to do their marketing… I have thoughts. And a few practical tips for agents, too.

I always leave Genuine Hustle with a ton of notes, and this year was no exception. From standing out when everyone’s using AI to getting personal with your marketing, here are the takeaways I’m still thinking about.