Learn My Step-by-Step Process for Writing Listing Descriptions
Take the guesswork out of writing listing descriptions and learn my tried-and-true process for crafting descriptions that will ensure your listings (and your real estate business!) shine online.
Whether you're struggling with inspiration or simply unsure of what to say, the strategies I share in this webinar will help you confidently write about your next listing.
One of the wonderful things about crafting listing remarks you’re proud of is that you can also repurpose your writing for a variety of other types of marketing, maximizing your time and effort.
In this webinar, you will learn how to:
Write an engaging listing description that highlights the property's most valuable features
Take a strategic approach to brainstorming
Find inspiration even when your listing feels… let’s say, less exciting ;-)
Repurpose your writing for various types of marketing collateral
… and more!
Would you like to bring my class to your brokerage or association?
Here’s What People Are Saying About My Classes & Workshops
-
![]()
"Alyssa's class on marketing a listing is so detailed and inspiring! There were so many great tips and creative ideas that will be helpful. I love how many examples were included in the slides!"
- Karina Haaseth, Marketing Manager at Windermere Professional Partners
-
![]()
"This class is a MUST! Alyssa breaks down in easy to understand, bite size steps on how to create authentic content based on your every day life in real estate and beyond. She also dispels the need to be perfect!! Finally, I can breathe out knowing that I don’t have to be perfect in the way I write, the way I hashtag, the way I Reel. She gives you permission to just be unapologetically you…"
April Adams, Real Estate Agent with Windermere Professional Partners
-
![]()
"I’m always looking for ways to showcase our value, and increase engagement & reach on social media, while not repeating what every other real estate agent does. Alyssa’s class provided just that! Not only does she share valuable tools and resources within her workbook, but she provides a welcoming environment where everyone feels comfortable. I will definitely be attending any workshop Alyssa has in the future to glean as much information as possible from her. The information shared is worth its weight in gold. Thank you Alyssa!"
Megan Gibson, Real Estate Agent with Windermere Professional Partners
-
![]()
"I am always so excited to see Alyssa's name on the schedule to present to our team. Not only is her presentation style engaging and creative, but her content is extremely valuable! She is clear and concise with her information and we walk away feeling informed and eager to do the work!"
Donna Burns, Real Estate Broker with Team Diva Real Estate at Coldwell Banker Bain Capitol Hill
-
![]()
"I attended the newsletter webinar. It was great. Extremely informative and easy to follow along and refer back to with examples of successful ones and the differences in platforms. It was nice to hear what is expected for numbers of opens and unsubscribe etc. We are going to be starting a newsletter and excited to see how it goes. "
Morgan and Riley Holder, Real Estate Agents at Windermere Professional Partners
-
![]()
"Your talk was great. My biggest take away was to just keep leaning into social media and keep showing up. It doesn’t have to be perfect and the more we do it, the easier it gets. It is a powerful way to connect and worth the effort."
Nicole Mangina, Real Estate Broker at Windermere Bellevue Commons, Coach, Speaker
-
![]()
"Alyssa's class about writing social media captions was engaging and insightful on a topic most of us do not have training on or experience with. I highly recommend this class as a way to take a lot of the guess work out of what we should be writing and how to not look and sound like everyone else."
Jasmyn D Jefferson, Owner of Windermere Central Sound
-
![]()
"Alyssa is such a joy as a presenter and I find her workshops so valuable. She always comes with not only amazing, helpful information but she presents it in a way that is engaging and inspiring. She understands the value of using social media in business but the reality of also maintaining a comfortable balance between online presence and enjoying life in the real world. I look forward to continuing working with her in the future!"
Hannah Wilson-Hillard, Real Estate Broker with Coldwell Banker Bain
-
![]()
"Attending Alyssa’s workshop was the best decision! Her class was engaging and relatable. I appreciated the work book she provided at the start of the class. I loved how hands on the work shop is and the prompts from her book helped me pull out the story I want to tell. The workbook is something I can go back to time and time again and utilize them as my guide. Thank you, Alyssa!!! Looking forward to the next one!"
Melo Hogan, Real Estate Agent with Windermere Abode
-
![]()
"The workshop was great for all levels of writers. The techniques shared were easy to follow. I plan to implement them and now look forward to sharing my story with others all thanks to Alyssa."
Daniela Childs, Real Estate Agent at Windermere Central Sound
-
![]()
"Alyssa does a fantastic job of breaking down content creation into smaller steps that are easy to implement. I left her Creating Captions that Connect workshop with awesome ideas and practical tips that has helped me post content with purpose and increase engagement."
Jana Ross, Real Estate Agent at Windermere Abode
Another great way to attend one of my classes is to ask your brokerage or association to host me!
If attending a class isn’t for you but you'd still like to support my business, I’d greatly appreciate it if you could share this page with fellow real estate professionals.