Since your marketing assistant can’t read your mind, what can you do to support them? How can you invest in this person and both benefit from each other? I’m so excited to pass on the knowledge I’ve gathered along the way, so you and your marketing assistant can have a productive, thriving, and creatively fulfilling work relationship.  Here are my tips for working with a real estate marketing assistant!

LinkedIn can feel like a complicated place. I felt so overwhelmed and confused when I first started to use it, and I know that many real estate agents feel the same way.  But once I saw the value in LinkedIn, I knew it would be worth it to figure it out. I’m going to share what I did to get more comfortable on LinkedIn in the hopes that it helps you, too. These are just the basics, but it is more than enough when you’re beginning your LinkedIn journey. 

Making sure your brokerage has a strong presence on social media is essential. No matter what your brokerage’s social media marketing plan entails, you’ll want to feature your real estate agents as much as possible. And to do this, you’ll need to (somehow!) get your agents to participate in your brokerage’s social media. Learn my tips and tricks for getting your real estate agents to participate in your brokerage’s social media marketing.

Developing a marketing plan for your real estate brokerage can be a tricky endeavor. But before you do any planning or content brainstorming, you need to know WHO and WHAT your marketing is for. And that means you need to identify your AUDIENCE and your GOALS.  Learn the 6 key objectives that need to drive your real estate brokerage’s marketing.

There is a lot of information out there about the idea of “batching” your content as a way to get it done. But how do you ACTUALLY have a successful “batching” session? One of my favorite ways to get content creation checked off of my to-do list is via work dates.  

The best marketing plan is one that you’ll actually stick to. And for most real estate agents, this means you need to feel excited and energized about your marketing. But what if this year… your plan wasn’t so rigid? What if you felt truly excited and energized about your marketing plan?  

There is a whole world happening behind the scenes on Instagram, and it’s all going down in the DMs. And if you’re not taking advantage of DMs on Instagram, you are seriously missing out. So how do you take advantage of direct messaging? In this post, I share my insight + ideas for staying truly connected.

What if there was a way to curate your social media to be a more joyful experience? What if finding what you personally love about social media could re-invigorate your social media marketing efforts for your real estate business? In this post, I share how I rediscovered my reasons for loving social media and how you can do the same! 

If you are creating an online marketing plan for your real estate business, you’ll probably discover pretty quickly that there can be a lot of writing involved. And like many agents, you might find yourself wanting (and needing!) the help of a writer. Hiring a writer—or really any creative professional—can be tricky, but I have several tips for getting started. In this video, I share a few key questions you should ask when hiring a writer.

In this video, I’m sharing a few REALLY common mistakes I see real estate agents, teams, and brokerages make with their marketing again and again… and again. 

I’ve been working with real estate agents for over a decade, and over the years I’ve learned *a ton* from helping single agents, teams, and brokerages with their marketing strategies. I also feel very lucky to have worked with agents who are truly at the top of their game. In this video, I share 3 marketing-related things I’ve learned from working with top real estate agents.

I’ve read thousands upon thousands of real estate listing remarks in my day, and over time I’ve noticed a few not-so-great things that agents do over and over again. Luckily, there are some simple fixes that can = BIG improvements! In this video, I share my 3 quick tips for how to improve your real estate listing remarks.

Not sure what to write about next on your real estate blog? Feeling stuck and in dire need of some inspiration?

I love myself a good brainstorming sesh, and I’ve got some solid tips for getting content ideas when it seems like your creative juices just aren’t flowing.

These 3 brainstorming tips will have you teeming with awesome new blog post ideas once again. Thanks for watching!

If you've had any experience creating content—whether it’s blog posts, videos, podcast episodes, etc.— then you’ve likely heard about “batching.” For any newbies out there, "batching" just means that you try to create a bunch of content all at once so you can leak it out over time. However, if you’ve actually tried batching, then you know it can be easier said than done. In this video, I share 5 hacks for batching content to MAKE SURE that you hit your content creation goals.

In 2014, I launched a website called DearEnglishMajor.com, and in the years since, I’ve learned so much about having a successful online presence. Through creating content for Dear English Major, running the social media accounts, sending out newsletters, etc., I’ve gained valuable insight and firsthand experience that I’ve been able to apply to the work I do for my real estate clients.

One of the biggest mistakes I see real estate agents make on Instagram is not linking to their content.

Yes, this sounds really basic, but I’ve seen this happen more times than I can count. Agents will share photos from their latest blog post, new listings, and tons of other awesome content all in their Instagram feed but NOT share any info about where people can find the content! (Really. This is SO common for some reason!)

Another common practice is including the URL right in the Instagram post description. Not only is this link not clickable for anyone, but in my *honest* opinion, this also makes you look kind of lazy.

Ok, rant over! :) If you didn’t already, NOW you know that there’s only one place for a clickable link on Instagram. In this video, I share exactly what that link should be.

At the beginning of January 2020, I joined Tacoma Real Estate Agent Marguerite Martin and creator of MovetoTacoma.com down in Portland for a 2-day Content Hurricane.