The Art of the Photo Dump (A Crash Course for Real Estate Agents)
What is a photo dump and how can you use it in your real estate marketing? Here is a quick overview of this format and what you need to know about posting a photo dump on your social media.
How To Show Up On Social Media When You’re Having a Not-So-Great Mental Health Week
How can you still show up on social media for your real estate business when your mental health has seen better days? If authenticity is so important in your social media marketing, then what do you do when things aren’t going so great?
5 Easy Ways That Real Estate Agents Can Level Up Their Instagram Stories (& My Hot Take on Stories)
Direct Messages are absolutely essential for any successful social media strategy on Instagram. DMs are where you get more personal and make real connections with people. But first, you have to provide folks with opportunities to DM you. That’s where Instagram Stories come in. Most often, Instagram Stories are the gateway to DMs. Because of this, you want to encourage your followers to check out your Stories, and this means you need to demonstrate to your audience that your IG Stories are consistently high-quality and worth tapping through. Here are 5 ways you can improve your Instagram Stories!
The 3 Nonnegotiable Components of Your Real Estate Social Media Marketing Plan
If you are investing time, energy, and money on social media as a part of your real estate marketing plan, there are a few actions that I consider nonnegotiable.
Overwhelmed or Confused by LinkedIn? You’re Not Alone & Here’s What To Do.
LinkedIn can feel like a complicated place. I felt so overwhelmed and confused when I first started to use it, and I know that many real estate agents feel the same way. But once I saw the value in LinkedIn, I knew it would be worth it to figure it out. I’m going to share what I did to get more comfortable on LinkedIn in the hopes that it helps you, too. These are just the basics, but it is more than enough when you’re beginning your LinkedIn journey.
How to Make it Easy for Your Real Estate Agents to Participate in Your Brokerage’s Social Media
Making sure your brokerage has a strong presence on social media is essential. No matter what your brokerage’s social media marketing plan entails, you’ll want to feature your real estate agents as much as possible. And to do this, you’ll need to (somehow!) get your agents to participate in your brokerage’s social media. Learn my tips and tricks for getting your real estate agents to participate in your brokerage’s social media marketing.
The Magic is in the DMs
There is a whole world happening behind the scenes on Instagram, and it’s all going down in the DMs. And if you’re not taking advantage of DMs on Instagram, you are seriously missing out. So how do you take advantage of direct messaging? In this post, I share my insight + ideas for staying truly connected.
Rediscovering Why I Actually Love Social Media (& How You Can, Too)
What if there was a way to curate your social media to be a more joyful experience? What if finding what you personally love about social media could re-invigorate your social media marketing efforts for your real estate business? In this post, I share how I rediscovered my reasons for loving social media and how you can do the same!
5 Common Mistakes Real Estate Agents Are Making with Their Online Marketing
In this video, I’m sharing a few REALLY common mistakes I see real estate agents, teams, and brokerages make with their marketing again and again… and again.
![Here's the ONE Link You Should Be Using in Your Instagram Bio [VIDEO]](https://images.squarespace-cdn.com/content/v1/55c816ece4b035759ce2af31/1579233710990-KPIB9B45P1PTEXELHRAY/HomeScribeCreative_Video_Here%27s+the+ONE+Link+You+Should+Be+Using+in+Your+Instagram+Bio.jpg)
Here's the ONE Link You Should Be Using in Your Instagram Bio [VIDEO]
One of the biggest mistakes I see real estate agents make on Instagram is not linking to their content.
Yes, this sounds really basic, but I’ve seen this happen more times than I can count. Agents will share photos from their latest blog post, new listings, and tons of other awesome content all in their Instagram feed but NOT share any info about where people can find the content! (Really. This is SO common for some reason!)
Another common practice is including the URL right in the Instagram post description. Not only is this link not clickable for anyone, but in my *honest* opinion, this also makes you look kind of lazy.
Ok, rant over! :) If you didn’t already, NOW you know that there’s only one place for a clickable link on Instagram. In this video, I share exactly what that link should be.