Real Estate Marketing Trainings

for Teams, Brokerages, and Associations

Each of the real estate marketing trainings I’ve developed are designed to inform + inspire. I provide agents with step-by-step guidance on how to create high-quality, original content to market their real estate businesses.

Trainings are 1 hour each, which includes 45 minutes of instruction and 15 minutes for Q&A. Webinars are taught via Zoom, and you are welcome to record each session.

You can find in-depth descriptions of each webinar below.

  • When you’re marketing your latest listing, there are a few different outcomes you may hope to achieve. Of course, you want to sell your client’s home. You need to find the right buyers for the property, and make them fall in love with it. But how can you create seller clients who are raving fans AND create a steady pipeline of new clients in the process? Market the heck out of your latest listing! Especially as the market shifts, you need to seize the opportunity that each listing presents you with. Show your seller clients that you are doing everything you can to sell their home. Impress potential clients with your smart and savvy marketing skills. And never run out of ideas for how to promote your listings, your business, and your expertise.

    In this webinar, I will cover:

    ∙ 10 different ways to promote your listing online, on everything from social media platforms to your website/blog, and more!

    ∙ best practices for creating and sharing each type of content

    ∙ tons of examples to help you get inspired

    ∙ strategies for getting it all done

    … and more.

  • This webinar is ideal for real estate agents who have a basic understanding of how to use Facebook and Instagram, but would like to better understand how they can share and engage on each platform with purpose. Learn how to create a social media marketing strategy that will guide you in knowing exactly what to post, when to post, and why you’re posting in the first place.

    In this webinar, I will cover:

    ∙ how to actually identify your ideal audience (an essential step that most people skip)

    ∙ how to determine the best pillar content for your unique business

    ∙ best practices for sharing to both Instagram and Facebook so you can balance the professional and personal

    ∙ tried and true strategies for getting it all done

    … and much more. We will create the foundations of your content plan so you don’t have to wonder what to post next!

  • This webinar is for real estate agents who already use Instagram for their businesses, but are ready to supercharge their strategy and take their Instagram game to the next level. Learn how to create Instagram content that is intentional and engaging, while giving your ideal clients the opportunity to like, know, and trust you.

    In this webinar, I will cover:

    ∙ a quick overview of best practices for creating a content strategy for Instagram

    ∙ ways to make your Instagram main feed more engaging and cohesive

    ∙ how to get creative with Instagram Stories

    ∙ basics for creating Instagram reels

    ∙ how to write meaningful captions to connect with your audience

    ∙ a plan for engaging with others on Instagram (it’s “social” media, after all!)

    … and more!

  • In this webinar, I provide a “crash course” on writing specifically for your real estate business. (This is not a high school English class… no boring grammar lessons here!) If you’ve tried creating almost any type of marketing for your business, then you’ve likely discovered that there is actually a lot of writing involved, whether you are writing a social media post or a listing description. Join me to learn smart and simple strategies you can apply to any writing-related task that comes your way!

    In this webinar, I will cover:

    ∙ how to approach writing for different formats (including social media posts, listing descriptions, blog posts, etc.)

    ∙ best practices for different types of writing, so you look like a pro!

    ∙ how to repurpose your writing for a variety of marketing pieces

    ∙ simple (and effective) strategies for editing and proofreading your own work

    … and more. Gain confidence in your writing abilities, and take the guesswork out of how to write your next piece of content!