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Below you’ll find tips for creating a 1-month content plan, as well as ideas for creating every type of content that’s represented on the stickers.
Quick Tip #1: Choose the online platforms you want to use, and use them well.
You don’t have to be everywhere online, all the time. All of the potential content you could be creating for your website, blog, Youtube, Instagram, Facebook, LinkedIn, Pinterest, TikTok… It’s a lot. Choose the online platform(s) you actually enjoy using, and create the type of content that most interests you. This makes is much more likely you’ll actually implement your content plan. Also—where are your ideal clients spending time online?
Quick Tip #2: Create a framework. Rinse and repeat.
For example, maybe every Monday, you share a photo on Instagram from your weekend and a thoughtful caption. On Tuesdays, you always share an Instagram slideshow with some type of buyer or seller education. On Wednesdays you always share a local business spotlight, etc. The next week, use this same framework to “fill in the blanks.” You’ll still have to figure out the specific content, but at least you have some direction!
Quick Tip #3: Remember to engage with your social media connections.
You gotta give to get! You’ve probably heard this one million times, but… remember it’s called “social” media for a reason! Completely outsourcing your content and social media, or taking advantage of too much “set it and forget it” posting isn’t doing you (or your brand) any favors. When you create and post something, be ready to engage. And spend time engaging with others’ content and posts in a meaningful way, too.
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Now, time to talk about the stickers that came with the postcard calendar. Below, I share tips + inspiration for every type of content that’s represented on the stickers. Keep in mind these are just quick examples.
Every time you post a new listing, what do you do to promote it on the first day? Maybe on listing day, you *always* post a photo gallery of listing photos on Facebook, a slideshow of photos on Instagram, and a video tour (for example). Having a “rinse and repeat” format here takes the guesswork out of what comes next.
In the days after your listing goes live, how will you continue to promote it Consider creating a video tour that you’re in, whether it’s something that goes on YouTube, or it’s a simple Instagram Reel. You can also create blog content around your listing. This could include a blog that highlights special features about the home, or maybe you always do a blog that’s an insider guide to the neighborhood the home is in. Keep your sellers happy and show them you are putting in the work, and attract the best buyer for your clients’ home.
Celebrate the wins! Take the time to snap a photo of you and your clients on closing day. Share the story of the sale, what challenges came up, and how you helped your clients navigate the buying or selling process each step of the way. (And make sure you have the permission of your clients for all of the above, or, go the anonymous route.) There’s a lot of potential here to take that classic “sold” post (the one that people just scroll pass) and transform it into a story that will inspire people to stop and read.
There are so many creative ways to share educational content for potential buyers. What are current challenges for buyers in your specific niche market? What’s the one thing you wish buyers knew right now? How can you go beyond the typical surface-level buyer education content that’s already out there? Use this type of content as an opportunity to position yourself as an expert.
What are the common challenges you run into with your seller clients time and time again? What are the top 3 things you wish that sellers in your market knew about selling their home? How can you stand out from all of the other agents who want to list a potential clients’ home? Sharing informative and high-quality educational content for sellers demonstrates your expertise to potential clients, building trust and confidence in your skills and abilities before you even meet.
Remember to give people the opportunity to connect with you in a more personal way. What’s on your mind lately? What have to been up to outside of real estate? What are some impactful moments you’ve had with your amazing clients lately? Oftentimes, this more thoughtful content from the heart is the type of content that resonates most with others.
What past content have you created that is still relevant and shareable? If you have a blog post that you published a few months ago and it’s still relevant, for example, update it a bit and re-share it. Maybe you re-share with a new caption and a new cover image to keep it fresh. You can also share content from other sources, like a local news publication. When you share, make sure to caption it with something thoughtful. Why do you care about this particular topic and why should other people care?
What do you love most about your community? Shout it from the rooftops! I know in the neighborhood that I live in, there’s a brewery I love that also has amazing food and outdoor seating around fire pits. There’s a bridge with an breathtaking city view that’s a must-visit when there’s a particularly stunning sunset. There are community events that show off the cultural diversity of my neighborhood. There’s a Link light rail stop in my community, too, and sometimes I ride a scooter to it. If I were spotlighting my neighborhood, these are all of the things that I would shares photos of and talk about.
Avoid just sharing the branded holiday graphic your brokerage gives you to post. Get personal! What do you usually do to celebrate the upcoming holiday? What makes this day or this time of year special for you and your family? What fun event in the community are you looking forward to?
Most people don’t have much understanding or context for what the numbers in a market report mean. You can show off your expertise and inform your audience by breaking down what the numbers actually translate to. What does this information mean for buyers? What does it mean for sellers? How is this information different from last month, or last year, and why? Build trust with your audience and show them that you’re well-informed, on top of your local market, and can actually talk about why the numbers matter to them as a buyer or seller.