

What’s Actually Running Through My Head When I Film My Own Instagram Reels
There’s certainly been a learning curve to filming my own Instagram Reels, and it takes me out of my comfort zone. Here are just a few of the things I’ve learned about filming my own Reels!

5 Easy Ways That Real Estate Agents Can Level Up Their Instagram Stories (& My Hot Take on Stories)
Direct Messages are absolutely essential for any successful social media strategy on Instagram. DMs are where you get more personal and make real connections with people. But first, you have to provide folks with opportunities to DM you. That’s where Instagram Stories come in. Most often, Instagram Stories are the gateway to DMs. Because of this, you want to encourage your followers to check out your Stories, and this means you need to demonstrate to your audience that your IG Stories are consistently high-quality and worth tapping through. Here are 5 ways you can improve your Instagram Stories!

The 3 Nonnegotiable Components of Your Real Estate Social Media Marketing Plan
If you are investing time, energy, and money on social media as a part of your real estate marketing plan, there are a few actions that I consider nonnegotiable.

How to Gain Confidence with Your Writing: Easy Proofreading Tips for Real Estate Agents
My tips on proofreading for real estate agents are not about making sure everything is 100% perfect and grammatically correct all the time. We just want things to be good enough so you feel (mostly!) confident about releasing your writing into the world!

How Your Real Estate Marketing Assistant Can Help You Write Blog Posts
In this post, I am sharing the different ways that you and your real estate marketing assistant can write blog posts together. These approaches can be applied to many different kinds of content creation.

Your Real Estate Marketing Assistant Can't Read Your Mind, So Here’s What To Do!
Since your marketing assistant can’t read your mind, what can you do to support them? How can you invest in this person and both benefit from each other? I’m so excited to pass on the knowledge I’ve gathered along the way, so you and your marketing assistant can have a productive, thriving, and creatively fulfilling work relationship. Here are my tips for working with a real estate marketing assistant!

Overwhelmed or Confused by LinkedIn? You’re Not Alone & Here’s What To Do.
LinkedIn can feel like a complicated place. I felt so overwhelmed and confused when I first started to use it, and I know that many real estate agents feel the same way. But once I saw the value in LinkedIn, I knew it would be worth it to figure it out. I’m going to share what I did to get more comfortable on LinkedIn in the hopes that it helps you, too. These are just the basics, but it is more than enough when you’re beginning your LinkedIn journey.

How to Make it Easy for Your Real Estate Agents to Participate in Your Brokerage’s Social Media
Making sure your brokerage has a strong presence on social media is essential. No matter what your brokerage’s social media marketing plan entails, you’ll want to feature your real estate agents as much as possible. And to do this, you’ll need to (somehow!) get your agents to participate in your brokerage’s social media. Learn my tips and tricks for getting your real estate agents to participate in your brokerage’s social media marketing.

6 Key Objectives That Should Drive Your Real Estate Brokerage Marketing in 2024
Developing a marketing plan for your real estate brokerage can be a tricky endeavor. But before you do any planning or content brainstorming, you need to know WHO and WHAT your marketing is for. And that means you need to identify your AUDIENCE and your GOALS. Learn the 6 key objectives that need to drive your real estate brokerage’s marketing.