How to Make “Happy Birthday” Posts on Social Media Useful & Interesting

One of the most common types of social media posts I see brokerages do is the post that wishes a real estate agent “Happy Birthday!”

I get why brokerages do this. It can be hard to know what to post sometimes, and wishing someone a “happy birthday” seems like a pretty low-risk, cheerful social media post.

The thing is… I’ve noticed that these posts receive very little engagement, and in my honest opinion… they’re pretty boring! (You might even cause some people to unlike your page if they feel like they’re being spammed with random happy birthday posts for people they don’t know!)

But these types of posts don’t having to be boring! You can make them work for you and serve a purpose. If you do feel compelled to do birthday posts, here are a few ideas for making them more interesting:

This is just one example of a way to make those “Happy birthday” posts more interesting.

This is just one example of a way to make those “Happy birthday” posts more interesting.

Use birthday posts as an opportunity to showcase the birthday agent’s local expertise.

There are so many different ways to do this! One example is to put together a social media post that highlights an agent’s favorite things about the neighborhood or city they work in. I used myself in the example on the left. You could post this graphic on Facebook and Instagram (the one downside is that is has too much text to boost), and link to a blog post that expounds on the “neighborhood favorites” a bit more.

And of course, wish the agent happy birthday in the main post, and tag the agents’ Facebook business page, Instagram account, etc. in the post as well. You should also tag any businesses or other relevant pages in the post.

Share fun facts about an agent.

Make it silly and interesting! Put together a fun list of personal tidbits that could be entertaining and offer an opportunity for people to connect more with an agent. So often, I feel that what truly makes a real estate agent unique can get a bit lost in their professional bio and headshot. And people love Q&As—they’re easy to skim!

You might include things with a real estate theme and ask agents to share their their funniest or most awkward home tour story, or maybe their favorite HGTV show. Or maybe you can do an entertainment Q&A and share favorite movies, bands, actors, TV shows, etc. There are so many fun ways to do this, and not every idea will suit every brokerage’s “vibe.” Choose something that works with your brand and overall marketing strategy… just make sure it isn’t boring!

Make it personal.

Take this opportunity to share something that the agent does in their personal time, or something that makes them unique. Many agents have an “agent persona”—basically, who we see on their bio page or their website’s “About” page. Who knew that agent with a suit and tie on in their headshot is actually a drag queen on the weekends?! Or what about the agent who plays drums in a band, has traveled to all seven continents, or is an avid Star Wars fan with a whole room in their home devoted to their obsession?

HomeScribeCreative_How to Make “Happy Birthday” Posts on Social Media Interesting.jpg

All of this is interesting stuff and opportunity to connect with people on a more personal level. You’re creating a gateway for people to learn more about the agent. So be sure to offer people a way to learn more about the agent—along with sharing a photo that shows off the agent enjoying their hobby and some info about it, be sure to tag their social accounts, link their website, and of course, wish them a happy birthday.

Have a different theme each year.

At the beginning of each year, decide what your “theme” will be. Maybe it’s a neighborhood spotlight, maybe it’s the fun facts theme. Pass out surveys to all of your agents all at once and set a deadline for them to turn in their answers. You can prepare the content for the entire year at once to make it easy! Or, if you have a huge brokerage, it might be easier to do one month at a time for the agents with birthdays the following month. Batch it, baby!

***

One last tip: Make sure the birthday agent checks in on the post a few times to respond to any comments.

I hope this post helps get your creative juices flowing. Tag Home Scribe Creative on your birthday posts so I can see what you come up with!


HomeScribeCreatie_AlyssaWChristensen.jpg

Alyssa W. Christensen is the owner and managing editor of Home Scribe Creative. If you have any questions, she’s happy to chat!

Get in touch with Alyssa here.


You might also be interested in:

How to Take Advantage of Content From Your Real Estate Brokerage

If your real estate brokerage has a content marketing strategy (and even better, if they’re implementing a community-focused content marketing strategy!), then that is seriously awesome!

Of course, as you can probably guess, my recommendation is to create your own original content that lives on your own website. But I know that this isn’t in the cards for everyone, and one of the reasons why brokerages create content is so their agents have something share and talk about with their spheres.

If your brokerage is creating engaging, useful content, you need to be sure and take advantage of it. Here are 3 tips for making the most of it:

1. Make your own contributions whenever possible.

Usually when I work on blog posts with a brokerage, we’ll send all of the agents a survey asking questions that help us fill in the answers to each blog post. This is useful because not only are the blog posts then filled with rich local information, but we also directly quote the agents, showing off their local knowledge and linking to the agent websites. (See an example of this here!) It’s a great opportunity for agents to get their name out there, as well as make connections with someone who might read their quote and relate or appreciate the information.

The same is true of any other type of content. If your brokerage films video spotlights on neighborhoods or asks for any other input on content, volunteer when it makes sense! It usually won’t take much effort to pitch in, but you can reap the rewards of being featured in a piece of content your brokerage is putting resources into creating and promoting.

2. Share the content on social media platforms you’re active on.

If your brokerage creates a piece of content that you love (and especially if you’re featured/quoted in it!), be sure to share it with your audience! A lot of the time I heard from real estate agents who aren’t sure what to share on their Facebook business pages, but this is the *perfect* opportunity to show off something special about your community while also sharing something that you contributed to.

When you share the blog post, be sure to add a thoughtful comment before sharing. (Don’t just hit “share” and leave it blank!) People should know WHY this post is relevant and why you’re sharing it. Let’s say you’re sharing a blog post that your brokerage created about the best brunches in town.

Here’s an example of something you could say when you share the post:

“I shared my very favorite brunch spot in this awesome blog post! I loved learning about a few spots I didn’t know about, too. Where do you think the BEST brunch in town is? I’d love to hear your thoughts in the comments!”

Here, you’re teasing the blog post a bit by not revealing exactly what place you recommended; people still have to click to find out. You’re also encouraging people to comment with their opinion, so hopefully you can have some friendly conversation on your Facebook page.

You can also easily share Instagram posts, too—download the Repost app on your phone to make it easy. Just remember that the only clickable place on Instagram is in your Instagram bio, so be sure to include a link to the blog post you’re promoting in your bio. You can also share the Instagram post in your stories!

3. Include links to the content in your newsletters.

It can be hard to come up with content for your newsletter if you don’t blog on your own, but content from your brokerage is great to highlight in your newsletter. Include a few words about why people might find the blog post special, and be sure to mention that your tips are included in the post.

***

A fantastic example of a real estate brokerage that consistently creates and puts out high-quality community-focused content is Windermere Professional Partners in Pierce County, WA. Full transparency here: I happen to write for these wonderful folks, so I may be a bit biased, but I think you’ll find their website and the dynamic content that fills it to be endlessly inspiring. They create SO MUCH rich, informative, local, and useful content that shows off their community and their agents’ expert knowledge. Take some time to explore their website to see what it’s all about!

If you would like to learn more about community-focused marketing, I created an e-course all about it with Marguerite Martin, real estate agent and creator of MovetoTacoma.com.

Click here to learn more about Mastering the Art of Community Marketing!


Alyssa W. Christensen is the owner and managing editor of Home Scribe Creative. If you have any questions, she’s happy to chat! Get in touch with Alyssa here.


You might also be interested in: