Dedicating yourself to creating content for your website and blog is a big commitment, but for some, it’s an endeavor to be relished! Some people have plenty to say, and the words will start flowing the moment they sit down at the keyboard.
We have a few things to keep in mind if you plan on doing it all yourself. But first, probably the most important thing to keep in mind is:
1. Plan ahead.
Whether you tackle one quarter at a time or an entire year at a time, it’s important to plan ahead. Set deadlines for yourself, and set time aside in your schedule to brainstorm, research, and write.
2. Create a written schedule.
It doesn’t have to be fancy—it can be written down in a notebook, or kept track of in a Google spreadsheet. No matter how you do it, keep an editorial schedule to stay on track. Write down when you’re going to create content, and when it will be published.
3. Batch content.
“Batching” refers to creating lots of content at once so you can roll it out over time. For example, “batching” is writing four blog posts in one day and then publishing one each week over the next month. Each week, you can focus on other parts of your business with the knowledge that your blog post for the week is done and ready to go.
4. Make a date with yourself and honor it.
Blogging time is sacred! You most likely will not “find time” to do it—you have to intentionally make time. Set aside one whole day each week or month and dedicate it to blogging. Don’t answer emails during this time, don’t write contracts. Treat this time as if it’s an important meeting that needs your full attention—because it is! You’re investing in your digital footprint, and it’s an investment with worth that will grow and expand over time.
5. Be realistic about the time it takes to blog.
If you’ve never written a blog post, you might want to try it before committing to completing a certain number of posts per month. For some people, it might be possible to create four info-packed, publish-ready blog posts in eight hours, but some people are going to need more like 14 hours, for example. Be realistic about how much time it will take, and if you have an admin, consider outsourcing as much of the work as possible.
It will take dedication and discipline, but it is possible to be your own blogger! (And if it’s not, you can always hire someone else to do it.) So bust out that calendar right now and schedule yourself some writing time. Good luck!